Exciting news! I have been asked to speak at the Wharton Global Alumni Forum in San Francisco June 23-24, 2011. I will be giving a talk titled Evaluating Social Search, in which I will discuss my experiences leading the evaluation of this new ranking feature.
Google has been hard at work integrating a social layer on top of search and its various properties, but not all social content is created equal. In this talk we discuss the re-launch of Social Search from a quality evaluation perspective. We briefly address the general quality evaluation framework, several difficulties introduced by social and other personalized content, and resolutions to several of these issues. Finally, we discuss a machine learning application within the Social Search launch, which matches Google profiles and third party profiles to increase coverage of this new and very successful ranking feature.
The full schedule for my session can be found here.