Update! The subject of my talk at the Wharton Global Alumni Forum in San Francisco June 23-24, 2011, has changed. The new title and abstract can be found below.
Searching by Function: App Search v. Web Search
The age of apps has officially arrived. There are more than 500,000 apps for iOS and nearly 300,000 on Android. Last year alone 8 billion apps were downloaded, and nearly that many have been downloaded this year. Growth in this multi-billion dollar industry continues to accelerate. Navigating this massive landscape has become a real problem for smartphone users, because traditional keyword-based search algorithms fail to perform as efficiently. Consumers search by app function, requiring a very different approach to ranking. In this talk we dissect current issues with app search and discuss several solutions implemented at Chomp.