Klout improves score by making it less transparent and even harder to explain

Posted: August 29th, 2011 | Author: | Filed under: Klout, PeerIndex, Statistics | No Comments »

After taking a few weeks off from reaming Klout, their newest “improvements” have left me with no choice but to write a sardonic and snarky response. Klout has added 5 new services (Instagram, Flickr, tumblr, Last.fm, and Blogger) and removed ANY secondary statistics from our profile pages. I’m still not sure which is worse, just that both are stupid. I’ll start by criticizing the addition of new services with a simulated conversation between Klout and myself.

Part 1: A conversation with Klout about their new signals

Alex: This brings the total services to 10. Really Klout, you need 10 services?
Klout: Of course this will help make your Klout score even better!
Alex: But you didn’t do a good job with just Twitter and Facebook, how can I expect you to do a good job with 10?
Klout: More data always improves the performance of complicated, black box, machine learning algorithms like our own.
Alex: That’s actually false.
Klout: Ummmm, look dude, I’m just a data whore and want to sell your data to the man.
Alex: So you just want all of my data to sell it to the man and give me nothing in return?
Klout: We actually have a terrific Klout perks program. I see you’ve received two Klout perks.
Alex: Yup, you sent me a Rizzoli and Isles gift pack, a TV show on a network I don’t have and literally hadn’t heard of before receiving the gift pack. Did I mention that the gift pack came with handcuff earrings?
Klout: But what about your other Klout perk, a party at Rolo, a store in SF that sells jeans. Careful analysis of your Twitter, Facebook, Foursquare and LinkedIn data led us to believe that you like or wear jeans.
Alex: Everyone wears jeans. That’s similar to predicting that I like to go on vacation or eat tasty food. These jeans happened to be $175, which doesn’t sound like much of a perk to me.

On top of this, android users actually can’t even connect their Klout accounts to Instagram because the app is iPhone only. Ironically, the Klout blog just posted about the average Klout of iPhone and Android users, finding the former beat out the latter 42.0 to 40.6. Perhaps the comparison would be more equal if Android users were allowed to connect 10 services rather than 9? Does MG Siegler actually need more Klout?

Part 2: Klout removes any accountability from website

Finally, let’s discuss, the complete lack of transparency imposed by their recent banishment of the majority of profile stats. Here is a screen shot of my “Network Influence” before:

and after:

You will notice that the supporting stats are gone. Though this absence makes it much harder for me to criticize the inconsistencies in their score, it also takes away most of the utility I received from Klout. Unless you have your own Twitter analytics, most people don’t have access to this info, thats one of the reason Klout was cool. It indulges my latent nerd narcissism. How many RTs do I get? How many @ mentions? How many unique ones? Now I just get a number with little explanation. Luckily, Klout competitor, Peerindex, still has much of that info:

From Klout’s point of view, I completely understand why they would want to add more services: greater reach, more data, more partners, etc. I suppose they could justify the removal of more specific stats by saying that things could get too crowded on the main page, but then put the data on another page, don’t take it away. Twitter and Facebook still drive the large majority of usage. Do you really think Blogger cares if their stats aren’t on the main page? Seems nefarious to me.



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